Couch Potato

The couch Potato† Lifestyle â€Å"Couch potato†, a slang term to describe a person who spends most of the time sitting or lying on a couch. However, sedentary lifestyle is another term which commonly used as a medical term to describe a lifestyle with irregular psychical activities or exercise. People intend to spend more time sitting, surfing the Internet, working on a computer, watching television, and other activities that do not require much psychical movement or activities. Hence, this lifestyle Is more likely to bring harm to the society rather than benefits.This lifestyle Is most likely discovered In plopped and developing countries. People of all ages Like adult, teenagers, and children whom they live a sedentary lifestyle could be negatively Impacting each Individual lives. As an effect of sedentary lifestyle, children and teenagers are more likely to exhibit poor motor coordination. They often spent most of their time for their electronic gadgets. As we can see , It Is so common that children and teenagers carrying at least one electronic gadget regardless of what they are doing and where they are going, either they are in the washroom, during a meal, and even before their timed.Hence, a lack of physical activity leads to poor motor coordination: almost all of their time was allocated for their sedentary behavior. Childhood is a critical time for the development of motor coordination skills that will enhance a healthier psychically and mentally development. Therefore, it is important to educate them in setting up a proper daily routine, likewise, encourage children and teenagers to increase their amount of physical activities. On the other hand, sedentary lifestyle also has a variety of negative impacts on adults, especially working adults.Living a denary lifestyle is not necessarily means living a lazy or inactive life; somehow it can be very busy with work and family which caused them without inherent opportunities for physical activitie s. They often find difficulties in allocation of time for some exercise, thus, they feel energetic, body and mind become inactive, and as a result they fall into depression. Worst come to worst, once depression settles, they will be too depressed to carry out physical activities. Slowly, it leads to other diseases and illnesses. Sedentary lifestyle contributes to high risk sickness to people f all ages.Anxiety, obesity, depression, high blood pressure, diabetes, heart diseases, colon cancer, and kidney stones are all the major diseases and illnesses which risk the health of all people. Besides, premature death is increasing every year. Do not be surprise that the study has shown that Just by sitting still could cause premature death. The more we sit, the higher the risk of premature death. In conclusion, adapting to a sedentary lifestyle can be as harmful as Heroin. Although It Is now with the increasing number of people living In a sedentary lifestyle which goes not seem to be much hope moving away from It, but we are what we choose to be.Is Just a question of how â€Å"hunger† are we of resettling from sedentary lifestyle. Couch Potato By Lo-Nathan The â€Å"Couch Potato† Lifestyle â€Å"Couch potato', a slang term to describe a person who spends most of the time activities or exercise. People intend to spend more time sitting, surfing the internet, much psychical movement or activities. Hence, this lifestyle is more likely to bring harm to the society rather than benefits. This lifestyle is most likely discovered in developed and developing countries.People of all ages like adult, teenagers, and children whom they live a sedentary lifestyle could be negatively impacting each individual lives. As an effect of sedentary lifestyle, children and teenagers are more electronic gadgets. As we can see, it is so common that children and teenagers bedtime. Hence, a lack of physical activity leads to poor motor coordination; almost all conclusion, adapt ing to a sedentary lifestyle can be as harmful as Heroin. Although it is now with the increasing number of people living in a sedentary lifestyle which does not seem to be much hope moving away from it, but we are what we choose to

Internal Corporate Communication Strategy

Therefore, the main objectives of the campaign are: To encourage all employee to be receptive to changes and new regulations within he East Coast and to be confident in implementing these changes. ; To promote a sense of social Identity within East Coast as a whole. To meet these objectives, the strategies put forward are: 1. To develop employee engagement, particularly in regards to changes in safety regulations, therefore dramatically decreasing the amount of accidents within 12 months. 2.To ensuring all internal corporate communications is company-wide and therefore cementing the East Coast social identity and removing the feeling of territory. 3. Promote awareness of the ‘EUREKA' changes recently undertaken by East Coast, ensuring all staff understand and feel comfortable acting on the new service within six months, with feedback opportunities during and after the changes. The tactic to Implement these strategies Includes a company-wide webbing and smaller meetings with a m ore focused discussion.It also recommends a company email network be arranged to make contact with all employees easier, as the current system Is dated and not efficient. Evaluation Includes feedback forms to monitor opinion and accident records to monitor and tangible changes. East Coast Main Line Company Limited Background East Cost Main Line Company limited (East Coast) is a train service provider that runs 1 55 train Journeys every weekday and has approximately 2,800 employees.The main train line runs from London up the Eastern side of the UK up to Edinburgh. (East Coast, AAA, p. 3) An owner of East Coast is a company named Directly Operated Railways, who are responsible for overseeing the activities of East Coast on behalf of the government. The structure of the organization Is hierarchical (see appendix 1) and contains a HRS manager and also a Head of Communications, both of whom would be Interested In the Internal corporate communication of East Coast.The 2011/2012 corporate objectives of East Coast are summarized as: ; To sustain and build on the successes IT 2 To make significant improvements in those areas where we need to -particularly in terms of operational safety; ; To place East Coast, amongst the best, if not second to none, within the Industry, in terms of safety. ‘ East Coast (2011, p. 3) These objectives appear vague and are not specific enough to show the real intent for East Coast during 2011/2012).The objectives do not say how the success will be measured and are not specific enough to East Coast; aside from the reference to feet, these objectives could apply to any organization. Sundry and Buck (1996, p. 43) explain that the more specific the objective, the easier it is for employees to understand what is expected of them and what they should be aiming at achieve, the East Coast objectives would be difficult for an employee to use for direction. For the year 2011/2012 East Coast Managing Director, Kate Boswell, has outlined 17 corp orate strategies for the organization to work towards (see appendix 2).This does not include the 27 other strategies that relate to specific areas within the business. Abram and Klein (2003, p. 1) state that a company's strategy should be able to be summed up in Just a few sentences and so the strategies set out by East Coast are possibly too extensive, though they are all specific, realistic, measurable, achievable and time- relevant and this is clearly explained in a small table that is given for each objective (see appendix 2). Newcomer (2010, up. 41-848) comments that the definition of a stakeholder now ‘extends well beyond the traditional concept of shareholders to include employees, suppliers, customers, trade unions, communities, etc. ‘ and by naming employees points out the importance of internal stakeholders. The three main internal stakeholders that East Coast should consider include: ; Board Members All employees Owners, including the government body ‘Di rectly Operated Railways' Currently East Coast has a quarterly internal magazine that is distributed.Messages and information is distributed by a printed letter being placed in each employee's tray at the main train station they work in, a relatively dated approach. Communication between depots and between different crews is limited as they do not currently have an opportunity to speak to one another. Before this campaign is implemented, search should be conducted to show a starting point to compare results at the end of the campaign. Research should include current opinion research of employees and accident records. Internal Corporate Communication Objectives Spirits and Swedes (2003, up. 0-71) outline the three basic aims of all internal communication; ensuring the information being communicated is understood, accepted by employees, with acceptance of the messages content, intent, relevance and merit; the majority of employees achieve the motivation, direction, information, or par ticipation intended by the message; and the aim of improving internal dialogue s achieved, which will then have a rippling effect on other areas of the business, such as product quality, sales, performance and, ultimately, customer satisfaction.This campaign will not consider any other area of internal communication, only Internal corporate communication. Internal corporate communication and its position among other internal communication areas is shown in the Internal Communication Matrix proposed by Welch (2007, up. 177-198) and gives possible internal corporate communication goals for an organization, such as to ‘promote awareness of its changing organization' and promote commitment to the organization' (see appendix 3). Internal corporate communication is concerned with communication to all employees from a top level.Throughout a welcome pack available on the East Coast website (2010), East Coast make regular references to the relationship they strive to create with staff. Page four states that they want to make East Coast a great place to work by keeping staff safe and encouraging employees to work as a team. On page five, four key values are outlined that all East Cast staff should aim to be. These are; be focused; be insistent; be human (placing people in the centre of the business); and be progressive.The board of East Coast also has an Employee Director to ensure that issues surrounding employees and employee communication are at a board room level (East Coast, Bibb, p. 5). Argentina (1996, p. 80) notes that organizations have ‘become more focused on retaining a happy workforce with changing values and different demographics, they have necessarily had to think more seriously about how they communicate with employees' and this is obviously something that East Coast has taken seriously.The objectives suggested for East Coast to ensure they work awards the corporate objectives of the organization (outlined on page 4), therefore ensuring inter nal communications is seen as a management function, are: sense of social identity within East Coast as a whole. Internal Corporate Communication Strategy A key theory for internal corporate communications is Media Richness Theory, especially in a large corporate such as East Coast. Media Richness is defined by Sock (2010 p. 0) saying ‘in this theory, different media are classified according to their degree of richness, which varies depending on the degree to which media incorporate certain characteristics. Four main characteristics define the richness of a medium, according to media richness theory. Two of them are the medium's ability to convey multiple communication tools (such as facial expression and intonations) and enable immediate feedback on the message being conveyed (a characteristic of synchronous communication). The other two†¦ Are the medium's support for language variety and personalization of the message. Daft and Lange (1986, p. 560), two of the main Medi a Richness theorists, give prominence to the first two characteristics, claiming the remaining to characteristics are related to the first two. Face-to-face communication is the richest type of communication, while communication such as email is seen as lean and as impersonal, though this is criticized by Sock (1999, p. 13-19), who states that the theory is too deterministic and technological development means Tanat email Ana toner electronic communication Is richer than assumed by the theory.However, this criticism was put forward by the Journal of Information Technology Impact and so may have a vested interest in encouraging the use of electronic media. East Coast may want to consider Media Features Theory (El Chainsaw and Markus, 1997) which found that people choose heir media dependent on its easiness of use and its effectiveness. This gives electronic media a prominent role in communication, especially in large organizations, where traditional media is no longer the norm.Media Features theory puts emphasis on modern media, which as seen as more appropriate within organizations as it is extremely time effective. However, Media Richness Theory would argue that though electronic media may be more time effective, it does not guarantee that the message will be seen by the target audience as many people do not read generic emails. East Coast should consider the level of media richness of different immunization channels when planning on implementing the recommended internal corporate communication strategies detailed below. 1.To develop employee engagement, particularly in regards to changes in safety regulations, therefore dramatically decreasing the amount of accidents within 12 months. Irishman (2011, p. 32) states that all strategies should be ‘SMART' (Specific, Measurable, Agreed upon, Realistic and Time relevant). This strategy is specific as it is outlines the main area where employee engagement is required, East Cost staff need to be interested in safety issues to ensure best practice is achieved. The amount of accidents is recorded and therefore the strategy is measurable, it will look at any changes that have occurred over the 12 month period.The strategy is agreed upon as it is related to a corporate objective and so it something that the whole organization is working towards. It is realistic as there are no tangible barriers; internal communicators have access to every member of staff to ensure the message reaches them all. The strategy is time relevant as a 12 month time guide is given. 2. To ensuring all internal corporate communications is company-wide and therefore meeting the East Coast social identity and removing the feeling of territory.This strategy aims to increases the social identity within East Coast. Information provided by Module Partner (2011) found that different depots all have their own social identity, and communication between different depots is limited. Seaports (1989, up. 20-39) explains that socia l identity is vital to ensure all staff feel part of the team. Currently different depots at East Coast receive their internal communication at different times, by unifying these and creating company-wide internal corporate miscommunication this will increase the sense of social identity. . Promote awareness of the ‘EUREKA' changes recently undertaken by East Coast, ensuring all staff understand and feel comfortable acting on the new service within six months, with feedback opportunities during and after the changes. This is SMART because it is specific to the new Eureka system that has recently been introduced at East Coast which involves a complete overhaul of the way the first class service is ran. The strategy is measurable as it states that there will be feedback opportunities to evaluate and measure the success of the communication.It is agreed upon as the EUREKA system NAS already Eden put Into place, tons strategy Is to ensure sat TTT are comfortable conducting the agr eed upon system. It is realistic as the internal corporate communication needed to fulfill this strategy will benefit the employees as it will assist them with implementing the new system. However it has proposed a change to the psychological contract, which, according to Welling (2007, p. 29) must be negotiated carefully to ensure staff does not feel they are not being asked to do more without receiving any compensation in return.The strategy is time relevant as it is even a six month guideline to have promoted the changes. Internal Corporate Communication Tactics Tactics used to implement these internal corporate communication strategies, and therefore achieve the internal corporate communication and corporate objectives, should consider Uses and Gratification Theory. Uses and Gratification theory is defined simply by Tenth and Yeoman's (2009, p. 225) as a theory focused on not what media do to audiences but what audience do with the media. It states that the audience use the medi a to meet their different needs, which can include to help fit in tit social groups (much like Social Identity Theory discussed previously), East Coast should aim to make their internal corporate communications a key part of the East Coast social identity. Possible tactics for East Coast to use to achieve their goals are detailed below. ; According to Media Richness Theory, face-to-face communication is the richest communication channel and so this should be the best practice to aim for.However, the style of the East Coast business means that employees work shifts, seven days a week and so it would not be appropriate to have a company-wide face- o-face meeting as it would disrupt normal service. However, as a strategy of this campaign is to reinforce social identity among employees, it would be hinder the aim to have different times for communication, especially as Fitzpatrick (2002, p. 60) says that a message should be available to all recipients simultaneously.Instead it is to be recommended that all staff are given an access code to an online Webbing' (an online seminar) to view a top company director outlining and discussing new changes in both safety and the EUREKA system, with comment thread available for staff to add their views and comment. This should then be followed up with smaller groups (maximum 50 people) being put together dependent on employees work schedule, ensuring that people from different depots are mixed in each group, and then holding more targeted sessions to go over these changes and discuss them in more detail.Currently staffs are told about meetings via a letter being put in their individual tray at their main train station, though discussions with the Module Partner (2011) found that these are often left unchecked for months at a time, and so it may be more efficient if staff email network was arranged to help implement all internal corporate communications. This would save time and cost and would ensure that all staff receives the message intended for them at the same time and makes other areas of internal communication simpler, therefore encouraging the East Coast social identity.In keeping with Media Features Theory also, it means that an efficient and easy to use communication channel is being used, email, as employees could access their emails from home. This should then be followed up with documents to reiterate the messages of the seminar and Webbing' and should also be discussed in the internal magazine. This help to fulfill the objectives and strategies laid out previously In tons report It takes people out IT tenet current social groups Walton ten organization and encourages them to mix with other members of staff.It helps employees feel confident in implementing the changes that have come with EUREKA and with the regularly updated safety regulations, therefore improving service and safety. This would set up a new format for internal corporate communication to be carried out, along with the internal magazine that is already in place. Internal Corporate Communication Evaluation Watson and Noble (2007, p. 39) detail the value of evaluation within planned communication, and say that it is important as it tells directors what is working and what is not, once again helping to cement communications as a management function.To evaluate this campaign, East Coast should ensure research is done before implementing the campaign to have a base to compare the results with. After the allotted time frame given in the strategy is complete final evaluation will have to be conducted (as well as continuous evaluation throughout to ensure any required changes are made). Feedback forms will be given to all employees to measure how nonevent people feel about the changes and to receive feedback on the communication in general so that any changes can be incorporated next time.The feedback forms should be multiple choice questions with room for comments also. This data can then be quantified to hopefu lly support the basis for the campaign. This should then be compared with research conducted at the start of the campaign to display any changes in opinion. Internal corporate communicators should also monitor the comments left on the webbing page and take into account any issues raised here. They should gather the information and monitor the opinion of the employees, which should be compared with the opinion research conducted at the beginning of the campaign.

A Lesson Before Dying

He tagged along with two men who were on their way to a liquor store. The storeowner began arguing with them, and a shootout occurred. The storeowner and the two men died, and Jefferson was left at the scene of the crime alone with the gun. He was arrested and tried for murder. Jefferson’s lawyer argues in court that Jefferson is nothing but a hog, and therefore incapable of committing such a crime. The jury still brings back a guilty verdict. Upon hearing the lawyer’s speech, Jefferson’s godmother, Miss Emma, wishes for Jefferson to die like a man, not a hog. She asks Grant for help, as he is an educated man. He despises the wrongdoings done to his fellow black men, but he does not want to get involved in Jefferson’s case. However, after immense amounts of force from his aunt Lou, he agrees to try to help Jefferson. Jefferson resists Grant’s attempts to reach him. Grant spends many uncomfortable visits in the cell with Jefferson. When Grant attempts to teach Jefferson about dignity, Jefferson insists that dignity is for humans, not hogs. He imitates a hog and tries to anger Grant with ignorance, but Grant keeps his cool. Each visit ends in failure, but Grant continues to try to reach Jefferson. On his fourth visit, Grant gets Jefferson’s attention with a conversation about his final meal. Jefferson admits that he wants a gallon of ice cream because he almost never had any. This conversation begins to break down the barrier between Grant and Jefferson. Grant buys Jefferson a small radio and brings him a notebook to write down whatever thoughts come to his mind. Jefferson promises that he will, and by Grant’s next visit, Jefferson has filled a page with thoughts on the difference between hogs and men. Amidst Grant’s visits with Jefferson, he regularly visits with his girlfriend Vivian for advice and comfort. Grant continually suggests that they run away from their hometown and their past in the South. The Reverend Ambrose is unable to reach Jefferson, and instead asks Grant to save Jefferson’s character and soul. Jefferson asks Grant if he believes in heaven and Grant replies that he does not, but his atheism does not make him a good man. In fact, Jefferson will save even Grant’s soul if he carries the cross like Jesus did. Grant explains that the blacks in the quarter have always been enslaved to white men, and that when Jefferson was called a hog, the entire black community was degraded even more. Now, Jefferson has the opportunity to stand up for his race. In March, the governor sets the execution date for two weeks after Easter. People young and old from the quarter come to Jefferson’s cell to speak to him. Jefferson realizes that he has become much more than an ordinary man, let alone a hog, and that his death will represent much more than he thought. Grant cannot find it in himself to attend the execution. At the time of the execution, he orders his students to kneel at their desks and pray for Jefferson. After the execution is over, Grant finds himself numb, heavyhearted, and crying. The protagonist and narrator of the novel is an African American school teacher in his twenties. Grant is intelligent and witty, but also a bit hypocritical and depressed. Spending his life in an extremely racist community has made him bitter. He has no faith in himself, society, or his religion-or lack thereof. He does not believe anything will ever change in the south, and that escape is the only option. He fears getting involved in possible lost causes. This attitude makes him demean responsibility, and he is testy against his aunt for forcing him to help Jefferson. Over the span of the novel, however, he learns to accept responsibility for himself, for his actions towards other people, and for his role as an educator and leader for change in his community. An honest, quiet, young black man of below-average intelligence, Jefferson is a normal citizen of Bayou. When his lawyer calls him a â€Å"hog,† Jefferson takes the name to heart and begins to consider himself a lowly barn animal far less than any human being. He becomes withdrawn and sulky, accepting his death sentence and therefore becoming a symbol of his oppressed people. Grant tries many times to fix Jefferson’s mental state. He believes that Jefferson can become the positive change the black community needs. One of the many themes in A Lesson Before Dying is redemption of one’s death. With its consistent references to Jesus Christ and his crucifixion, this novel implies that a man’s death can be a meaningful and even uplifting to a struggling community. Jefferson has had a quiet life, working as a plantation worker for years and never misbehaving. When convicted for a crime he did not commit, Jefferson is acting like the animal the whites think him. However, his death sentence liberates him, and he finds the strength of the Lord. By the end of the novel, Jefferson understands that by dying like a man, he is more of a man than any of the white men who wrongfully convicted him of murder. He knows that by refusing to surrender his morality in his final moments, he will uplift his community. For these reasons, he walks to his execution with his head up, and witnesses say he is the strongest man in the room. A Lesson Before Dying is a very inspiring novel for many young people on how their lives and the way they carry themselves affects their community. Gaines used commonly spoken southern dialogue in his novel to portray the characters in a very life-like and historical sense. Although the general aspect of the theme was well played throughout the whole story, Gaines’ pacing was entirely too slow for my taste. It seemed like the first fifteen chapters where very repetitive. Grant basically is arguing every chapter with Tante Lou about seeing Jefferson. The book could’ve been reduced in chapter size significantly. Once Grant started going to see Jefferson, however, the plot and action in the story started rolling.

Dark Pools Case Study Example | Topics and Well Written Essays - 3000 words

Dark Pools - Case Study Example They are known to be trading in a dark pool. Thus, the concept of Dark Pool was introduced much back in 1980. This was initiated when many few of the institutional investors and traders got involved in trade in a secure place, away from the interfering eyes of the brokers or public exchanges. Their main aim was to sell or buy large amount of the stocks without being affected by the market fluctuations and achieve a better price than that provided by the public exchanges (â€Å"Definition of Dark Pools†). It was noticed that around 2005, the dark pools was successful in capturing 3-5% of the total market activity. After that, the situation had started to improve when the Security and Exchange Commission (SEC) passed a new regulation, called the Reg NMS (Regulation National Market System). In this regulation, there were provisions which had increased the level of competition among the exchanges. However, it got rid of the rules that confined manual quotations which are generated by the stock exchanges. It allowed the investors the option to avoid the exchanges, if they are unsatisfied with the price and receives better price and convenience elsewhere. Dark Pools The dark pools can be defined as the name that is given to the networks which enables the traders to sell or buy huge orders without bearing the risk of other traders and their price of selling the orders. Thus, they are criticized for the lack of transparency that the later possesses. The unavoidable fragmentation of trading can lead to less competent pricing in the conventional open stock exchanges. In the dark pools, the pre-trade prices of the shares that are open for sale are not detectable to the public. The participants are also not aware of the prices at which the shares are traded. The prices are revealed only when the trade is done (â€Å"What the Heck is a Dark Pool and Why are People Trading in Them?†). The Reg NMS gave an opportunity to the brokers and the dealers to start their own automated trading, thereby creating dark pools. The institutional investors and the banks which generate huge money, started to head towards these dark pools in order to save their trading costs. The recent statistics indentify that there has been 12% trading in the dark pool accounts in United States (â€Å"What are dark pools?†). The main benefit of trading in dark pool can be recognized as the price improvement. The benefit can be explained through an example. Suppose the bid price of a stock on an exchange is $10.00 and the asking price is $10.10. The dark pool will set the price at $10.05 which is in the midpoint of ask and bid price. The investors like the activity of the dark pool and thus, prefer to invest there. The equity markets in United States and worldwide are prospering at an increasing rate. The participants work on a certain model which allows the people, interested to trade display the sell or buy price and ask or bid price. In the exchanges, the displa yed prices by the brokers are seen in the Tier II quotes (â€Å"What the Heck is a Dark Pool and Why are People Trading in Them?†). The opposite of the displayed prices are the dark pools. It refers to the place where the trading liquidity

Text and Audience Paper Coursework Example | Topics and Well Written Essays - 2000 words

Text and Audience Paper - Coursework Example It is increasingly becoming a conventional activity. Its growing significance is affecting the relationship between corporate organizations and their various stakeholders such as clients, workers, suppliers, governments, and the communities. The article by Griffiths is to remind corporate players of the fact that taking considerable care of the people and the environment is fundamental to good financial results. Organizations are not supposed to wait for the relevant government bodies to impose certain rules and regulations for them to oblige. They have a responsibility to protect the social and cultural systems of the societies under which they expect to coexist in. To build a business based on trust and prescience, corporate social responsibility has to be considered as a fundamental factor. This is essential in building and keeping trust with communities and clients. To flourish and achieve long-term goals of a business, organizations are expected to focus on much more than issues affecting them at present, and think more about the future (Griffiths, 2010). This fact is not just applicable to the advancements in technology, but also on the changes in social, cultural, and environmental matters. Griffiths explains corporate social responsibility as â€Å"business behavior that creates the trust and commitment of stakeholders, both now and in the future†. He suggests that corporate social responsibility can no longer be viewed as a background corporate public relations strategy, but a significant factor that is gradually becoming correlated to fundamental operational performance. The key drivers of this primary concept comprise of compliance to laws and regulations crafted for this purpose, and an emphasis on the significance of environmental rules necessary to create customer loyalty and brand likeness. According to Griffiths (2010), unlike what many may suggest, â€Å"Corporate social responsibility is a set of business values and not a tool†. Due to this fact, it is unlikely to follow the line of reengineering. Not all organizations will successfully implement this concept; however, it is not logical for anyone to suggest that it has been applied to the wrong reasons. Unlike other business concepts, it is not likely to fade away anytime soon (Griffiths, 2010). This is because the environment under which corporate social responsibility operates is characterized by a much wider group of stakeholders; many of them exhibit opposing interests in this context. A good example is an incidence whereby a company decides to invest in reducing carbon emissions for environmental protection. This would mean that it probably will have to cut funding towards employee training initiatives, pay less dividend ratio, and also reduce funding towards community development program. According to Griffiths, the effectivity of the concept of corporate social responsibility can be managed in four different perspectives, i.e. â€Å"corporate gover nance and ethics, environment, people, and contribution to development†. Information plays various primary tasks in the implementation of this key concept. The general conceptual model of implementation incorporates processes, people, and technology. This is to make sure that its outcomes are integrated

MacroEconomics in Virginia Beach Essay Example | Topics and Well Written Essays - 750 words

MacroEconomics in Virginia Beach - Essay Example Economist and financial analyst determine inflation by finding the difference between the current consumer price index and the previous consumer’s price index (Mankiw, p471). Therefore, this study aims to investigate the impacts and causes of hyper inflation in Virginia area. Impacts of Hyperinflation in Virginia Beach Area The impacts of inflation are numerous whereby, its effects are not only felt by individuals but are also felt by the overall economy. Therefore, hyper-inflation refers to an inflation rate that is above 50 percent, this kind of inflation may be attributed to government actions of printing money in order to finance its expenditure. The act of pritinting money by the Federal government causes an increase in the amount of money in circulation. This may consequently leads to an increase in commodity prices (Mankiw, p382-387). Hyper inflation was first experienced in Germany after the First World War when the German government printed money to reconstructs its e conomy. Additionally, hyper-inflation was first witnessed in Zimbabwe between the year 2004 and 2009 (Smith, paras1-6). In above connection, the United State reported a hyper-inflation after the Federal government tried print money with an aim of suppressing the negative impacts of world war one. However, the U.S government has taken measures to mitigate as well as prevent the occurrence of hyper-inflation. Among the measures employed include; setting a federal reserve system (Kimberly, paras4-6). In above connection, Virginia anticipated economic and political down turn as a result of hyper-inflation. Legislators in Virginia were wondering whether the establishment of a common currency across the commonwealth could have acted as a perfect substitute for currencies supplied by the Federal government (Kimberly, paras3-5).Some of the substitute that were to be utilized as money include; Gold and Silver. However, the United States Federal government was against the idea because most of their wealth was tied up in foreign debts. On the other hand, the Virginia commonwealth believed that both political and economic problems were attributed to the impacts of hyper-inflation. The Legislators asserted that the problems of hyper-inflation could have been addressed into two major ways namely; motivating people to buy legal tender attached on silver and gold (Kimberly, paras5-6). In above connection, citizens could be motivated to carry out capital investment. This could have been done by government through reduction of tax burdens attached on to such investment. Additionally, it was recommended that Virginia could set a side some intangible assets in order to hedge risk associated with hyperinflation (Kimberly, para6). Causes of Inflation There are two major cause of inflation namely demand pull inflation and cost push inflation. Demand pull inflation involves persistent increase prices of commodities due to higher demand (Tucker, p284). Several factors may be attribute d to be the causes of demand push inflation, among the factors include; economic growth, anticipation of inflation in the future, government policies such as fiscal policies, advancement in technology. Whereby, economic growth may leads to an increase in demand for goods and services (Kimberly, paras1-3). On the other han

Essey 6 k Essay Example | Topics and Well Written Essays - 250 words

Essey 6 k - Essay Example Besides, Lao anticipates benefiting from improved infrastructure, job opportunities and growth of local industries from the investments. Some of the foreign direct investments in Lao comprise of construction of showrooms in the major cities. Thus far, the American firm RMA is in the process of venturing in Lao. The move shall facilitate distribution of the major brands like John Deere tractors, Land Rover and other automobile equipment. Besides, Coca-Cola Company construction of a bottling plant in the country is a notable investment. Additional foreign direct investments include the banking industry, for example, the Malayan Banking Bhd, industries expansion like Essilor that makes eyeglass lenses. In addition, the country attracts real estate investors like the Shanghai Wanfengs and investments in infrastructure like a railway line construction. Risks of foreign direct investment in Lao include the unstable commercial laws that expose foreign investors to vulnerabilities like loss of properties. In addition, the government’s biassed in conflict resolution makes the environment volatile. Finally, prevalence of corruption makes the business condition unbearable for

Describe the various political party systems that can be identified, Essay

Describe the various political party systems that can be identified, more or less, with the developments of the following period - Essay Example The constitution recognizes that human beings are equal and have inalienable rights. As such, most political parties in the US fight for equalitarian ideals whenever another party veers off the ideals set by the constitution; for example, the democrats often advocate for strong national government and taking care of the interests of the wealthy for economic progress forgetting social equality and on the other hand, republicans worked so hard to maintain equality (Reichley, 2000 p. 30-36).There has been many political parties pursuing different interests since independence ranging from nativism, anti-catholism, slavery, taxation, and the national bank but the dominant parties in modern USA are the democratic and republican parties. The aim of this paper is to trace the history of political party systems since independence; their ideals, nominations and elections, social groupings, major fault lines, and the changes from each era to another. To answer this question, the paper will be d ivided into five sections. The first section will cover the first party system during the period 1787-1828. Then, the second party system from 1828-1854. Thirdly, third party system period from 1854 to 1896. Followed by the fourth party system 1896-1932 and lastly, fifth party system which covers the period from 1932 to 1960s. 1787-1800 Though America declared independence in 1776, the constitution was signed in the year 1787. By then there were no political parties as was the norm in other countries of the world. It was a federal constitution and as such presidents, House of Representatives and congress were elected on a federal ticket until the 1790s when political parties were invented. The first Electoral College was constituted in 1789 and George Washington from Virginia State was elected as the president with 69 votes (Reichley, 2000 p. 29). His vice president was John Adams of Massachusetts. After assuming office, Washington chose Thomas Jefferson as the secretary of state an d Hamilton as secretary of treasury. These two posts were very vital in the administration of the state thus the holders of these offices were close confidants of the president. Hamilton as the secretary of treasury was involved in making policies on development and as such he embarked on an ambitious economic program of ensuring the national state remained dominant or in control. The program involved assuming national and state debts by the federal government, establishing a national bank and levying taxes especially on whiskey (Reichley, 2000 p. 30). His philosophy was the inclusion of business interests as part of ensuring rapid economic growth in the belief that the support for commerce and manufacturing was for the benefit of all citizens. However, some individuals thought that he was reverting to the monarchical era and criticized him for placing less value on social equality which is one of the principles of the constitution. Though he conceived that there may be an abuse of power if too much power is placed on national government, he also believed that the civil society could remedy the situation (P. 30). The national bank was of such importance that different factions kept arguing about whether it should exist or not. Some individuals mostly republicans were also opposed to the idea of the federal government assuming debts and making workers pay high taxes to recover such debts. The only people who profited from such a move were speculators who had expected high

Youth human rights perspective case study Essay

Youth human rights perspective case study - Essay Example In a lawsuit filed against the Department of Education of Hawaii or DOE as well as the Hawaii Board of Education, filed as a class action suit on behalf of three homeless families by the American Civil Liberties Union of Hawaii Foundation or ACLU Hawaii, Kaleuati III and the other plaintiffs alleged that actions by the Board and by the DOE, the matter of contention is the discrimination that children of homeless families faced, which made it difficult for them to acquire an education on the same footing as children from families with homes. The lawsuit prospered, and in the end the DOE took the course of coming to terms with the plaintiffs and with the lot of the homeless of Hawaii via a case settlement, rather than having to face the prospect of a long-drawn legal process where the outcome seemed to in favor of the homeless families/plaintiffs (American Civil Liberties Union). The lawsuit is interesting for the way Kaleuati III and the other plaintiffs argued that although legislation exists that was supposed to protect the rights of such homeless children to access to education on par with the access given to children from families with homes, practices and decisions by the DOE and by the Board relating to the education arrangements of homeless children had the effect of circumventing the law. The effect is that by intention or not, the rights of the children to equal and effective education access were violated. The law referred to here is the so-called McKinney-Vento Homeless Assistance Act, which has the following provisions: 1) funding to support homeless children equal access to education in public schools; 2) children are to continue to go to the schools they attend at the point of homelessness; 3) children are to be enrolled right away even without required enrollment documents; 4) the DOE is to provide means of transport to homeless children even when they move to other places to seek shelter

Impact of Major Ideologies on World Systems Essay

Impact of Major Ideologies on World Systems - Essay Example Systematic ideology integrates all cognitive processes whether logical or illogical, true or false that defines the character of humans explained in theories, assumptions and intuitions. Through these analyses systematic ideology tries to explain why people act the way they do whether subconscious or deliberate. There are a few Major ideologies that have been identified and described by Walford George. They have the greatest impact on world Systems. A World System is a social organization with restrictions, structures, members, legislation and understanding. A world system is also broadly defined as a world economy. There are several world system types that have evolved due to peoples beliefs in the ideologies. Some of the distinct systems are; Anarchism, Socialism, Liberalism, Marxism, Feminism, Capitalism, and Fascism among others. The following is a look at the major ideologies and their impact on world systems. Most of the arguments placed before these ideologies are open to criticism and are not final verdict on the course of world systems. However these are analysis of very respected social analysts like Wallerstein. This ideology explains why different people all tend to choose to do tasks that appear to be easier in carrying out and is readily available. Expedient idea is concerned with what happens immediately rather than analyzing past experiences to predict the future (Blake1991). Power is believed to belong to the people and hence most people take steps out of expediency. This ideology is therefore not systematic. Dominion Ideology Describes why people would develop principles, commitments, devotions, and discipline. The thought of people here is based on two options; either False or true, good or bad, sacred or secular and subject or ruler among other options (Blake1991). The impact of such ideology on world systems is that there results in loyalty leadership in politics as well as what is described as conservative. Precision Ideology This ideology is described on the basis of Knowledge, Sense and accountancy. Character is determined by knowledge and belief in ethics, traditional values and compliance. Such ideology allows rational addressing of issues such as humanism, Skepticism, suffering and free thinking as their most important concerns. In terms of political administration, precision ideology tends to be inclined towards the liberal (broadminded) leadership and the inexperienced Bureaucracy. Reform Ideology This ideology is defined by the need for a slow but sure philosophical change; this discusses evolutionary discipline and gradual communism, free thinking under such thought leads to development of leaderships that embrace socialism and communism (Blake1991). In terms or religious belief people may tend to be atheistic, mystical, inspirational or cryptic religious practices. This inspires the world to have internal interrelations hence encouraging corporation. Revolution Ideology This ideology brings about socio-economic conflict by presuming economic and social classes. This conflict can only be resolved by revolution (rebellion) and violence should the need to arise. These values are established aggressively against conservative ones dominating over them and hence ruling them. Such ideology can lead to leadership that is more class oriented as in Marxism where economic

My Experience and Understanding of Adventure-Based Counselling Essay Example for Free

My Experience and Understanding of Adventure-Based Counselling Essay According to Neill (2004), ‘Adventure therapy is the use of adventure-based activities and/or adventure-based theory to provide people with emotional and/or behavioral problems with experiences which lead to positive change in their lives.’ Adventure therapy is also â€Å"programming aimed at changing [specified] dysfunctional behavior patterns, using adventure experiences as forms of habilitation and rehabilitation† (Priest Grass, 2005). The underlying philosophy of adventure-based counseling (ABC) is experiential education and it stresses on one’s personal improvement through full value contract, adventure wave and challenge by choice (Schoel, Prouty Radcliffe, 1988). After several lectures, different skills were explained and even applied on ourselves. In this essay, these theories and experience will be discussed. Adventure-based counseling is part of the means of experiential learning. Educational psychologists usually define learning as â€Å"a change in the individual caused by experience† (Slavin, 1986, p.104). Through various experiences, people can learn from them and gain personal growth. Kolb (1984) suggested an experiential learning cycle, pointing out four essential elements of experiential learning, which are experience, review, conclusion and planning. Applying to Adventure-based counseling, experience means some challenging activities for groups or individuals. Review means encouraging individuals to reflect, describe, communicate and learn from the experience. Conclusion means concluding past and present experiences and planning means applying new learning in the future. There are several learning theories explaining how experiences can lead to learning, which means behavioral changes or cognitive developments. Operant conditioning proposed by Skinner states that successes, praise, positive feedbacks or rewards can act as positive reinforcers so that the subjects would be reinforced to act the same way again. Similarly, failures, punishments or negative comments would act as negative reinforcers which deter the subjects to act again (Skinner, 1968). In adventure-based counseling, participants would face some challenges and act. Some actions would lead to positive results, which would further reinforce participants to act in the same way when they face similar situations again. Some actions lead to negative results, which make them aware and change their behaviors next time. This can be applied also to changing of personalities and problem-solving skills. Undesirable personalities will be discouraged by failures or negative feedbacks while desirable personalities will be reinforced. Bandura suggested social learning theory that people can learn through observational learning and modeling (Bandura, 1986). Through observational learning, people would imitate others’ behaviors and learn from others’ successes or failures. In adventure-based counseling, when participants face the challenges individually, they would imitate what other participants do, or take others’ successes and failures in dealing with the challenges as example. So when they face the challenges, participants would improve along the sequence. When encountering group challenges, participants would imitate the socially desirable behaviors of their group mates or remind themselves not to behave socially undesirably after observing their group mates’ failures. This can enhance participants’ social skills. In cognitive aspect, James Coleman (1977) differentiates between the information assimilation process of the regular classroom and the experiential learning process. In traditional classrooms, knowledge is taught to students through direct instruction and they simply memorize the knowledge. Through information assimilation, the learners are expected to move from cognitive and symbol-processing sphere to the sphere of action through applying the general principles learned into novel situations. Experiential learning is in a reversed order, which involves actions sufficiently repeated that the learner is able to generalize from the experience. However, it is more etched into the brain as the learning can be associated with concrete actions and events, not just abstract symbols or general principles (Mllre, Priest, 1990). There are some important principles of adventure-based counseling, namely â€Å"Full Value Contract† and â€Å"Challenge by Choice† (Schoel, Prouty Radcliffe, 1988). â€Å"Full Value Contract† means an agreement among group members to value one’s own ideas and needs without ignoring or discounting others. â€Å"Challenge by Choice† means ‘individuals can choose their level of participation in any activity.’ (Neill, 2007) During our lectures, our lecturer Lau Sir has explained different theories by involving us to play games. After playing games, Lau Sir would explain how the games worked, the meaning of different procedures, and what can we learn throughout them. In the first lecture, a game ‘throwing the chicken’ was played. It is an ice-breaking game, aim at knowing the names of group members. Although it is a very easy game, it has lots of micro-skills included. At the beginning, Lau Sir has asked did anyone feel afraid of the chicken, which could show his caring to the participants, in order to build up the relationship between the leader and the participants. After one round of the game, Lau Sir required the participants to repeat the process, but with a faster speed, the participants would then move their chairs towards the center. This is using indirect intervention method, helping them to get closer and involve more into it, without directly telling them to sit closer or involve more. The other micro-skill ‘Challenge by Choice’ was also frequently used during lectures. For example, the ‘throwing the chicken’ game in the first lecture, the ‘trust ladder’ in the second lecture and different games during the overnight camp. All of these may only be just simply asking the participants that whether they want to play, but it was vital as it shows the respect to the participants. These skills were the easiest thing being omitted, but without it, the counseling work may be affected or even have some adverse effects. Although half of the lectures have passed, there is one more High-event Challenge Day and several lectures. I am looking forward to learn more different skills in counseling and leading games. Reference List Bandura, A. (1986). Social foundations of thought and action: A social-cognitive theory. Englewood Cliffs, NJ: Prentice-Hall. Coleman, J. A. (1977). Differences between experiential and classroom learning. In M. T. Keeton (Ed.), Experiential learning: Rationale characteristics, and assessment, pp. 49-61. San Francisco, CA: Jossey-Bass Publishers. Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and development. Englewood Cliffs, NJ: Prentice Hall. Mllre, J. C. Priest, S. (1990). Adventure education. State College, DA: Adventure Publishing. Neill, J. (2004). Adventure therapy definitions. Retrieved from http://www.wilderdom.com/adventuretherapy/adventuretherapydefinitions.html Neill, J. (2007). Adventure-based counseling (ABC). Retrieved from http://wilderdom.com/ABC/ Priest, S., Gass, M. (2005). Effective leadership in adventure programming (2nd ed.). Champaign, IL: Human Kinetics. Schoel, J., Prouty Radeliffe,P. (1988). Islands of healing. A guide to adventure based counseling. U.S.A: Project Adventure. Skinner, B. F. (1968). The technology of teaching. New York: Appleton-Century-Crofts. Slavin, R. E. (1986). Educational psychology: theory into practice. Englewood Cliffs, NJ: Prentice-Hall.

The Great awakening Essay Example for Free

The Great awakening Essay The Great Awakening as a marker for a cultural and religious upheaval did not appear immediately, but in scholastic research on religion in the eighteenth century, the time reflects the complexity of attitudes toward, and consequences of, religious activity in the African American communities. Taken in total, the landscape of Black Christian images presented a vast picture, still incompletely realized, from the earlier and persistent view of a monolithic vision accepted by many. Possibly only to save a few rationalists or extremists could see a different scenario. After his own religious conversion, Richard joined the Methodist Society, began attending classes, and evangelized his friends and neighbors. Richard and his brothers attended classes every week and meetings every other Thursday. A. M. E. leaders began to use both written biographical materials and public commemorations of Allens life to instill a sense of history and tradition among the largely illiterate masses. Their complementary use of public commemorations and written accounts of Allens life during this period suggest a more general attempt among Black leaders to bridge the overlapping worlds of morality and literacy in order to establish a sense of tradition, an empowering historical memory, and a pantheon of Black heroes who might one day gain their rightful place in the national pantheon. (Conyers, 1999) Notwithstanding its name, the AME Church was clearly the most respectable and orthodox of black American independent churches. While some recognizably African elements surfaced in services, AME leaders tended to disdain if not actively to suppress those beliefs and practices that scholars today celebrate as signs of Africas persistence in the New World. The whole point of racial vindication was to demonstrate blacks capacity to uphold recognized standards in their personal and collective lives and thereby to hasten abolition and full inclusion in American society. Surely people interested in connections between black America and Africa should look elsewhere than the AME Church. Historically, the first separate denominations to be formed by African Americans in the United States were Methodist. The early black Methodist churches, conferences, and denominations were organized by free black people in the North in response to stultifying and demeaning conditions attending membership in the white-controlled Methodist Episcopal churches. This independent church movement of black Christians was the first effective stride toward freedom by African Americans. Unlike most sectarian movements, the initial impetus for black spiritual and ecclesiastical independence was not grounded in religious doctrine or polity, but in the offensiveness of racial segregation in the churches and the alarming inconsistencies between the teachings and the expressions of the faith. It was readily apparent that the white church had become a principal instrument of the political and social policies under girding slavery and the attendant degradation of the human spirit. In all fairness, without exception, Richard Allen embodied the assertive free-black culture that was maturing in the North by the 1830s. Despite criticisms of his domineering manner and personal ambition, Allen had attained by the time of his death in 1831, a position of respect among his people that was rivaled by very few of his contemporaries.

Reflective Essay On Patient Encounters Using Gibbs Cycle Nursing Essay

Reflective Essay On Patient Encounters Using Gibbs Cycle Nursing Essay In this essay, I will reflect upon a experience which I had with a patient using the Gibbs cycle of reflection (Gibbs, 1998) to help to signpost my answer and help the reader to read this essay with ease. Description of the event: During my clinical placement I have encountered a number of patients, each one possessing a unique personality thereby required a slight adaptation of my professional behaviour in order to communicate most effectively with each individual. During one particular placement within my allocated hospital, I encountered a patient who was younger than the patients that I had previous met and conversed with over the previous months. The patient, aged 3 months, attended the clinic with his father regarding his physiotherapy for his Cystic Fibrosis (CF). I was asked to carry out a subjective assessment of the patient however, the setting of this encounter was rather different from the set-up which had been used in the past, and although I had seen patients who were younger in the past, this patient was different as it rapidly became apparent that he had been brought by his father who was unable to speak fluent English and was also unable to understand much English at all. In the normal situation with young patients, due to the patients young age and the presence of her father, it would be typical to direct most of the questioning towards the patients parents or guardian with whom they attended rather than at the patient himself, despite the necessary inclusion of the patient in the discussion wherever possible. I would then physically assess the patient. However, in this setting, it was very difficult to ask any questions to both the patient or to their parent and instead, most of the information about the health of the patient and their physiotherapeutic interventions which they required was gained from the examination of the patient and not from any information which they provided. Feelings: Upon reflection, I feel that although, at first the situation did both feel and appear new and challenging, my ability to communicate with the client was not helped by the fact that I was unable to think of a new way to phrase the questions, which I had. In addition, the patients father kept looking at the trained physiotherapist (my mentor) for reassurance and guidance with the language being used and thus, this made me also look towards my mentor for help. When my mentor took over the line of questioning, and the conduction of the assessment, his approach was to ask the patients the questions in a loud and slow voice. This appeared to aid the patients fathers understanding greatly. I felt, at this point however, that I had let myself and the mentor down, as I was unable to conduct the procedures which I was expecting to and I also felt that I had let the patient down, through my inability to communicate effectively with them. When examining the patient, my tutor made sure that he looked at the patients father at all times when speaking and also that he used body language to highlight the meaning of what he was saying also. This again, helped the patients father to understand the meaning of what was being carried out and what was being said. Visual aids were also used to ensure that the patients father understood. For example, when my tutor was asking whether the patient had taken his antibiotics for his CF and what physiotherapy he thought his child required. When asking such questions, he pointed to a prescription on his desk, which helped the father to understand what was being said. This clearly made the difference between the patient not understanding what was being said to gaining an appropriate understanding and being able to answer the questions properly and accordingly. Evaluation: From this experience I also learnt that in the case of younger patients, particularly babies, it is important to be able to talk to the parents, as the patient themselves would be unable to provide information. This is because when a child has a condition such as CF, it is regularly the parents who will be worried and concerned about this and additionally; it is the parents who deal with the physiotherapy and the treatments, which the child receives. Additionally, it will be the parents of the child who will manage the symptoms that their child has, and conduct the physiotherapeutic interventions on the child until they come of age where this can be continued by the child. In the case of the patient who was not fluent in speaking English, I have noted the importance of speaking both loudly, and slowly and using all the different sorts of body language possible in order to ensure that the patients parents were put at ease and were able to comprehend the questions, which we re being asked. Analysis: My experience has taught me that in order to improve my communication skills with patients of different languages, I will need to increase my interaction with a range of patients with different native languages and those who are not fluent in speaking English. This will most likely be achieved through increased exposure to patients within my clinical placement and I will try to ensure that I increase my exposure to individuals of a variety of nationalities wherever possible within my placements. Meeting this patient and his father also highlighted the requirement to adapt not only the language used when asking questions, but also the language tone and the nature of my body language used throughout the assessment. Conclusion: In conclusion, due to the presence of both the patient (the baby) and his father, not only did this patient encounter bring with it the challenge of the language barrier, but it also brought the experience of needing to integrate multiple people into a conversation without loosing the flow of the conversation. For example, it was clear that there was a need to build a rapport with the patient themselves, despite their young age, in order to put them at ease during their physical, physiological examination. This is important for physiotherapists to establish a good patient rapport, especially with children, in order to make physical assessment easier. This was clear because when the patient first entered the room, he was looking around the room and not smiling very frequently. After being within our company for a small amount of time, and after I had smiled at the patient and looked at him to engage him when speaking to his father it was clear that he felt much more relaxe d and comfortable as he began to smile and look at us when we were talking. He was less interested in his surroundings and appeared to be much more at ease. Action plan: The experience also showed that I must work on my communication skills and my coping strategies in different clinical situations. Thus, in the future, I aim to increase my level of exposure to patients of all ages by attending a variety of physiotherapy clinics and talking to patients. This should help in the development of such skills and make experiences such as this, much easier to manage effectively.

Argument Against Gun Control :: Second Amendment The Right To Bear Arms

Gun Control is when you keep firearms plus guns away from people. Many people think that gun control is right because they think keeping people away from guns will reduce the amount of deaths each year. They also think that guns cause many of the deaths that had been committed each year. Also when ever people hear the word gun, the thoughts are of violence and negativity. Many people, myself included think gun control is wrong because we know that it is not necessary, since we know that guns were not involved in many of the deaths caused each year. While many other people disagree and think it is good because of the safety for people. In this essay I will tell you why gun control is unnecessary and why there shouldn?t be any gun control at all. There have been many gun control laws established throughout the U.S., but they vary from state to state. For example, in Colorado you can purchase any type of gun: handgun, machine gun, shotgun, rifle, automatic rifle, etc. at the age of 18, while in other places you would need a hunting license.1 I think this is unfair because when I?m at the age of 18 I would want to buy a gun, but I can?t because I?m living in California and another 18 year old could in Colorado. Also, another example is that in some states, they allow citizens to carry concealed weapons, while in other states citizens can?t. I don?t think this is fair at all because I think they should make laws that suits the whole U.S., and not make different laws in different states. Another reason that makes me think that they shouldn?t have different gun control laws in different places is because I knew a person that buys guns in New York, and some how got them over here and sells them to people by tripling the price. I have asked him how he got them over here, but he never told me how he did it. He told me that he has done this for many years until one time he got caught when he was selling them and was jailed for 6 or 7 months. If gun control laws were applied the same in every place he could of never have gotten the guns. This also means that criminals could have done the same thing that my friend had done, but not sell the guns but use them to do bad things.

The Beast Within :: Creative Writing Essays

The Beast Within The spawn knelt in the shadows of the corner. His iridescent eyes searching the dark for his prey. A prey he knew very well, almost too well. From the end of the stone corridor the spawn's ear picked out a single disturbance. From behind the mask a man's mouth twisted in a smile and a thought of satisfaction crossed his mind. Rising to his feet the spawn walked defiantly down the corridor. His armoured boots making no sound on the cold floor. A heart that beat no blood, pounded within the unnatural armour of the spawn. At last his mission was drawing to a close and so too would this endless torture. The one being responsible for his spawning would now ultimately reach its death. The door was close now, and the spawn's soulless eyes peered into the room from the doors barred window. Standing over a bench stood a man. An old man, gnarled with age and working on an intricate machine. To a mortal man the sight would appear ludicrous. An old, befuddled man could hardly attract the attention of such a powerful warrior. But to the spawns eyes, he only saw the truth. He didn't see the lines of age which covered the man's face. Nor did he see the disfigured spine which pushed the man's back into a painful composure. But he did see the beast within. To the spawn, what stood in the other room had no dimensions, it glittered with a warrior's sweat and had an evil which protruded off its hide like poisonous spines. This creature had roamed the aeons sending multitudes of innocent 'children' to nothingness before their time. In ages past it was known as Ra, god of the sun, then it was known as Xeues. Only a thousand years ago they called him a Dragon, and now, he was known as a scientist. Figure heads for the world, able to control the elements to their wishes. But today, it was time for the creature to end its cultivation of evil on earth. One man who the beast had killed had refused to die. By sheer power of will he had re-spawned to become the 'Spawn', and now, after centuries of silent following had finally decided that enough was enough! Kicking open the barred door the Spawn raised his hell blade in a warriors salute and cried, "Your time is up beast! Never again will you commit crimes against humanity! With this sword I commit your body to the flames!" The spawn's

George Orwells Nineteen Eighty-Four 1984 :: essays research papers

1984 is about a parallel world 35 years into the future, in which all nations have been combined into three major countries: Oceania, Eastasia, and Eurasia. London still exists, but it is now a part of Oceania, governed by an entity called the Party, headed by a dominant figure called â€Å"Big Brother†. The Party's one goal is power; power over everybody and everything in Oceania. There is constant surveillance; devices called telescreens are put in people's homes to monitor thoughts, actions and broadcast Party propaganda continuously, with no way for the person to turn it off or change the channel. Free thinkers are not tolerated, and the "Thought Police" are sent to capture the culprits. The Party is developing an official language called â€Å"Newspeak,† whose goal is to simplify language by eliminating as many "extra" words as possible and reducing vocabulary to a small number of basic words, thus narrowing the range of thought. The protagonist of this story is Winston Smith, who works at the Ministry of Truth as a sort of professional history revisionist. His job is to rectify newspaper articles and documents in which Big Brother made predictions or statements that did not agree with the actual outcome of events; in other words, to maintain the public illusion that the Party is perfect. Unhappy with his state of being, Winston would like to overthrow the Party but is powerless to do so. So he teams up with his love interest Julia who is another Party worker. He also collaborates with a high-ranking Party official named O'Brien, who reveals himself as a secret member of a society called The Brotherhood who are planning to destroy the Party. O'Brien gives Winston a book explaining the ideals and motivations of the Party: The upper classes (the highest Party members) need to retain their economic status. Therefore, it is important to control the minds and bodies of the lower classes, and wars are waged constan tly only so that money will be spent on the production of war machinery instead of being converted into wealth which could be given to the lower classes.

Without the work of women on the Home Front, Britain could not have won the First World War

Throughout the time of the war, women abandoned all aspects of their old lives. Suffragists and suffragettes suspended their campaigns for the vote. Instead they concentrated on setting up unions and leagues to actively encourage men to join the army. For example they published posters urging mothers, sisters, wives, daughters to persuade male family members to sign up. All men who wouldn't sign up were given a white feather, more famously known as the symbol of a coward. Not only did women concentrate on boosting recruitment; they soon replaced male workers doing dangerous and hard jobs in bad conditions where they were occasionally subjected to abuse. The analysis of the following sources will help to prove or disprove the question. Source A is written by a woman who lived through the war. It explains the work that she did after the war broke out and how much she was paid. The letter was written in 1976 but is a primary source. This means that the source needs careful consideration when deciding if it is reliable. The woman's memory may not be accurate so it could be inaccurate, exaggerated, or miss placing vital information. The source has a very one-sided view, as the author seems to only note to the positive aspects of her change in career. There is no suggestion of bad conditions, treatment or injuries as many other sources suggest. The source makes the working life of women seem pleasant and enjoyable. However many sources and other information do not agree with this. The source doesn't directly agree with the question as it doesn't show that women were helping Britain win the war but does stress that they were useful. The source isn't very reliable unless it is used in conjunction with another source to back it up. Source B is part of a book written by Sylvia Pankhurst in 1932. Sylvia was the daughter of Emily Pankhurst who was the founder of suffragettes and Sylvia was a firm follower. Suffragettes wanted the right to vote and used fierce campaigns often ending in violence and riots. They were strong, determined and single-minded women. Sylvia was especially this way. She set up unions to campaign for women's rights. The source, therefore, could be biased and used to persuade people to support and join them. Even tough it was written after the war women still weren't seen equals and needed many people to help support them. The source could therefore be exaggerated to help make the writing more emotive and persuasive. This source is more informative than the one before, it shows us the disadvantages and seems much more like other information that has been published. For example the bad working conditions ‘it was common for six o more dope painters to be lying ill'. The source does agree more with the statement than Source A. It suggests that women were putting their lives at risk to help continue industry and help the war continue. Source C, again, taken from a book, written in 1917 by a factory owner. This source completely contrasts with the previous source. It suggests that ‘women prefer factory life'. Being a primary piece of evidence, it may have been used to boost the number of female workers in the factories so may not be entirely reliable. Although the owner will be seeing the everyday work women are doing and how they do it. However this source doesn't tell us what factory it is. If the factory is in good condition and the women there are working in an enjoyable atmosphere with good pay then they will be obviously enjoying their work. The source does not tell us the numbers of women that enjoy factory life; it may only be a minority of the workforce. The source lacks in vital information, which could change the whole outlook of the source and has no evidence to prove what it is suggesting. It is hard to find sources that agree with this view unless they are obvious propaganda. The evidence in this source does not really with the statement because it is not proving that women are helping the war and is a biased piece of writing. Source D, on the other hand, is completely different. It is a photograph taken in a munitions factory during the first world war. It doesn't tell us when during the war the photo was taken. If it was taken at the start of the war it could mean that it is showing how men's attitudes to women were still very poor. Also there is no suggestion of numbers and how the women themselves feel. No evidence of working conditions is shown. There is evidence to suggest that it is propaganda used to help women join the factories; it shows women doing highly skilled work. But more evidence to disprove this idea. The women look depressed, unhappy and they are not smiling. Also there is a board at the back, which reads ‘when the boys come back we are not going to keep you any longer – girls. ‘ Suggesting men feel superior and better. This would not help women the workforce. The use of the work ‘girls' makes the women seem young, helpless and insuperior. It could well be used to change male attitudes of women for the worse and may have been made by trade unions that disapproved of female workers. This source defiantly agrees with the statement. It directly says how women are needed and has photographic proof of women working in the factories. Source E is a poster from the British government produced in 1916. This is undoubtedly propaganda. It was made during the munitions crisis and was made as a part of the DORA scheme. Therefore it is likely the source is biased and used to boost morale. Its main purpose, however, is to persuade the women to join the workforce. It shows a woman of middle class or higher and well dressed. She is young and obviously working as she is wearing an overall. She looks like she is flying suggesting she is happy, on top of world maybe. This source looks similar to the one featuring Lord Kitchener about recruiting. It is appealing to you like that one by saying ‘these women are doing their bit' so why aren't you? But it is reliable even though it is propaganda because it shows that women were needed in factories and as many as possible. Evidence suggests that the government is actively encouraging women showing a change in society against the norm. This source however does have limits. We are not aware of numbers or how women feel about the work. Or how much they are paid and how hard the work is. But the source fully agrees with the question. It is an essential poster; the government are saying ‘we need help – we need women to solve the munitions crisis'. Source F is written record of the numbers of employed in British industries in 1914 and 1918. The huge increase in transport, manufacturing, civil servants and teachers. Women are going into industries previously dominated by men. The only industry out of the group that decreased was domestic service, an industry that women worked in before the war. It was long hours with little pay sometimes just(i2 per month and women, as far as we can see from Source A ‘hated every minute of it'. This source is useful because it shows how many more women the government employed. There is no suggestion of what the women or government thought though. The source covers the whole period of the war including the time of the munitions crisis and DORA. Many of the women would have been employed because of either or both of these. The source is, therefore very reliable, because it is highly unlikely to be propaganda or biased. However we do not know when it was published or why it was. The source does agree with the statement, because it proves that the number of women in industries from 1914 – 1918 was a huge increase for example in transport only 18, 200 women were employed in 1914 but by 1918 this number had increased to 117, 200! It shows women were needed to fill the places of men. Source G is an extract from an account of one woman's experiences while working during the First World War. It is a primary piece of evidence as it was written in 1919, just after the war has finished. The source tells us about what the male employees did to her. It is useful because we get an understanding of men's attitudes to female employees. Many other sources have supported the idea that man's attitudes are changing, they are respecting women and encouraging women. However this source completely disagrees with this. The foreman gave her ‘wrong or incomplete directions' and she had ‘no tools' to work with yet it was unquestionable to ask to ‘borrow from the men. ‘ The male employees would also treat her badly by drawer being ‘nailed up' and ‘oil poured over everything in it'. This source does not, however, tell us whether the boss knew or if he did, whether he did anything or ignored it. Also we do not know if the men's attitudes changed during her experience, as there are no exact dates of events. But the woman does say ‘none of the men spoke to me for a long time'. This suggesting that maybe she was eventually accepted. This limits the reliability, although having said that, it does seem to be a reliable source as it was undoubtedly used as propaganda of any sort because it was published after the war had finished. The evidence from this source disagrees with the statement because it suggests that the men do not need nor want the female employee in their workforce. They seem to be capable without her. Source H is part of an article in The Engineer published in August 1915 which makes it a primary piece of evidence. It is praising female workers and sounds surprised ‘women can satisfactorily handle much heavier pieces of metal' and are disproving every man who under estimated women ‘than had previously been dreamt of'. It is useful in the sense that it suggests that men's attitudes have changed for the better and the majority of men agree with this. 85 MPs in Parliament agreed to the vote of women. However we do not know how many people agree with this and there is no proof that is was definitely written by a man. There isn't evidence of what job it is or what the conditions were like. It was written at the start of the munitions crisis, when the government were persuading women to join the workforce. So it is possible that this source taken form a trade journal, was used to show women that people did support them, did believe in them and therefore making women warm to the idea employment. The evidence in this statement does support the statement. People were realising, even form an early stage, how much effort women were doing in filling the men's shoes and helping the war effort. Source I, published in 1918, is part of a report on Women's Work in wartime. The source shows how women are losing their femininity ‘she has discarded her petticoats'. Women's clothes were changing and evolving. People were becoming used to it, it seemed normal to have ‘girls at the wheels of the cars'. Women are becoming independent. The source also gives information on other work women did, not just the usual factory industry or munitions. It suggests women are taking over the job industry in every aspect. The source was written at the end of the war meaning that a lot of men will have gone to fight so female workers were a huge majority. The source seems to be very reliable as there is a lot of information and it does not raise many queries. However there are no examples of what women have to say but there is a good gist of numbers in this source making it more useful. But there are no exact figures. This source completely agrees with the question. It shows women were employed in jobs in all areas. Source I, an official war painting titled ‘For King and Country' by E. F. Skinner done in 1917. There is frequent evidence in this source to show it could be propaganda. Firstly the title directly gives a patriotic sense of pride in your country and nation. Aimed at women to join the workforce, it shows a munitions factory almost completely dominated by women. They are smiling, working in good conditions with no obvious dangers although this painting was drawn after medical reports were published in 1916 showing the effects of factory working. It is a very positive painting of the prospect of work. It is an extremely biased painting with no other purpose but to raise the sprits of women. The source is useful because it shows how much effort the government is putting into making propaganda pictures. Although it may not be useful because we get no idea of the down sides of factory life – everything seems so good. This makes the source unreliable because it is a very biased and exaggerated but still reliable in the sense that we can appreciate how much the government wants to keep morale high and spirits up. The source does agree with the statement for the obvious reason that there is a picture full of female workers near to the end of the war. The majority of sources do agree with the question. Source B, D, E, F, H and I all agree. Source C does definitely not agree and Sources A and C seem to be in the middle. Many of the sources which support the view that ‘without the work of women on the Home Front, Britain could not have won the war. ‘ Much other information helps to support this; DORA was set up to solve the munitions crisis and it used women to help overcome it. Suffragettes and suffragists set up many leagues and acts to persuade women to send their male family members to war. It is fair enough to say that without women, nobody would be there to persuade men to go to war, nobody would be there to supply men with ammunitions, and nobody would be there to nurse the injured soldiers. Not only were women coping with this but also had to face the prospect that they would never see their loves ones again. Without the work of women the war for Britain would not have been possible, let alone Britain winning.

Dominant Ideology in the United States Essay

predominant political orientation is the prevalent destination, values, traditions, beliefs, practices, and much(prenominal)(prenominal)(prenominal) in a particular group. inwardly the structure of purchase order, preponderant ideology confirms for what bulk of the plenty who cave in up society promote as their philosophies, values, beliefs, thoughts, principles, etc. (Dominant political orientation Thesis, 1998) Dominant ideology represents what the people stand for. Moreover, it is non only represented in the observable actions, behavior, and agency of thinking of people within a group or society, but is alike evident in the material or tangible culture existing within their societal circle.For instance, the ascendent ideology of society may be interpreted and expressed through literary productions, music, movies, theatre of operations, tv set set programs, sport events, and such(prenominal). The overabundant ideology of the get together States leans toward the concept of humanism, such that the nation upholds rationality, morality, and the look into of human life as theme for philosophies, values, or belief systems. (Edwords, 1989) Specifically, the dominant ideology of the fall in States endorses body politic and liberalism, as considerably as incorporate government agency and capitalism (Bayes, 2005).Although democracy and liberalism when comp atomic number 18d with corporate indicant and capitalism may be conflicting in several aspects, it still proves to establish what the United States stands for as a nation. The argument of democracy and liberalism as a dominant ideology is the inability of the nation to accomplish it to the full (Baves, 2005). Still, inequality exists, and so does prejudice, bias, unfairness and such. However, it does not mean that the non-accomplishment of the dominant ideology makes it shut-in for such label.The nation might uphold the values and beliefs of democracy and liberalism, and corporate pow er and capitalism, at the same time dapple failing to accomplish what it means for the nation. The dominant ideologies aforementioned in previous discussions are represented in American literature, music, movies, theater, tv programs, and even sports events. The theme of these products of culture of all time contains hints of democracy, liberalism, corporate power, and capitalism. For instance, the major themes of American literature and theater are the strong protagonism for democracy and liberalism.The Crucible and Death of a Salesman by Arthur Miller, Uncle Toms confine by Harriet Beecher Stowe, and such plays and novels are American classic literature that criticizes repression, injustice, and discrimination. Tales of the history of American Indians are also strong forces that base upon the advocacy of American literature and theater for democracy and liberalism. ( study Themes in American Literature, 2008) Themes of American music, movies, and television programs represent liberalism, and in nearly aspects, corporate power and capitalism.Liberalism is applied in American music, movies, and television programs because themes or plots could be anything. American artists are more broad-minded when it comes to art and expression in properties of media such as music, movies, and television that themes go a long way from conservatism, to rationalism, humanism, to classical, historical, and such. Themes always parti-color according to artistic interest and inclinations that sets the liberalism as a dominant ideology.Exhibiting corporate power and capitalism may be sight from the setting of movies, such that most movies, music, and television shows represent in one way or another, the concept of the American ambition which when analyzed deeply represents utopia which symbolizes power and perfection. Sports events also represent the dominant ideology of corporate power and capitalism. Famous American sports such as basketball, American football, and base ball, represent the dominant ideologies of the country. Sports events are capitalistic in nature, such that almost every aspect of it boils quite a little to business.Americans patronize unobjectionable events, as it is exceedingly advertised to the public. Majority of Americans attend these fast events, then comes the opportunity for business institutions to make profit from it, by selling tickets, food, props, and such. I believe it is capitalistic in nature because of the strong business context of sporting events. References Bayes, J. (2005). Democratic Dreams in the United States in the Age of Empire A libber Perspective from the North Paper presented at the annual meeting of the International Studies Association, Hilton Hawaiian Village, Honolulu, Hawaii.Retrieved October 15, 2008, from All Academic Incorporated. Website http//www. allacademic. com/meta/p70048_index. html Dominant Ideology Thesis. (1998). Retrieved October 15, 2008, from Highbeam Research, Inc. Website h ttp//www. encyclopedia. com/doc/1O88-dominantideologythesis. html Edwords, F. (1989). What is humanitarianism? Retrieved October 15, 2008, from the American Humanist Association. Website http//www. jcn. com/humanism. html Major Themes in American Literature. (2008). Retrieved October 15, 2008, from JHSSAAC. Website http//school. jhssac. org/Faculty/HrgaI/documents/Summaryofthe5Themes. pdf

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.